Question 1

How is strategic communication different from traditional PR?

Accepted Answer

Traditional PR often focuses on media exposure. Strategic communication begins earlier — with positioning, message clarity, and an understanding of how the market is already talking. It is not just about being published. It is about being understood correctly.

Question 2

Why does communication strategy need insight?

Accepted Answer

Public perception is shaped by context — industry trends, audience sentiment, and media framing. Without understanding that context, communication becomes reactive. With insight, it becomes intentional.

Question 3

What role does media strategy play in reputation?

Accepted Answer

Media is not just a channel. It influences how a brand is interpreted. A structured media approach ensures announcements, positioning, and messaging reinforce long-term reputation — not just short-term visibility.

Question 4

When should a company invest in communication strategy?

Accepted Answer

Communication strategy matters during growth, expansion, leadership transitions, product launches, and reputation shifts. The earlier direction is defined, the stronger the outcome.

Question 5

How do you measure the effectiveness of PR and communication efforts?

Accepted Answer

Effectiveness is measured through changes in sentiment over time, the consistency of key messages appearing in media coverage, how audiences respond in public conversations, share of voice compared to competitors, and emerging issues or narrative shifts after announcements. Communication is effective when perception moves in the intended direction — not simply when visibility increases.